Southwest Airlines opened 6 new flights cities directly into the Greater Palm Springs area. To celebrate we created the “Choose Your Adventure” campaign connecting with The Ritz Carlton to throw one of the biggest giveaways in internet history. The winner getting a 4 night stay at the Ritz-Carlton Rancho Mirage, $1000 in resort spending credit, and travel for 2 to Greater Palm Springs on Southwest Airlines.
As the creative marketing lead it was my task to create the strategy and execute. I managed the creative direction of all promotional assets for the project including the user generated content. I also managed the social media strategy and advertisements leading a team of 4 people galvanizing them to success. Throughout the campaign I balanced creative with overall vision and acted as the go between dealing with all parties involved.