THE VIRAL MARKETING CAMPAIGN FOR SUPER MARIO BROS. MOVIE

THE VIRAL MARKETING CAMPAIGN FOR SUPER MARIO BROS. MOVIE Illumination/Nintendo/Universal’s The Super Mario Bros Movie has made history with the biggest worldwide opening ever for an animated title at $377.5M, with an estimated $172.8M comes from the international box office. Box office projections are  now looking at a potential $1B worldwide grosser. The films success has been backed by a global marketing campaign that brought …

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