mjperkins

Campaign Strategy: “The Weeknd’s Immersive Journey: Blending Music, Technology, and Social Impact”

Objective: To create a buzzworthy and engaging marketing campaign that leverages influencers, programmatic advertisements, PR, social media, and billboards in New York Time Square to promote “The Weeknd Experience” and drive awareness, engagement, and fundraising for The Equal Justice Initiative. Target Audience: Key Messages: Campaign Elements: Measurement and Evaluation: Track and measure the campaign’s success …

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“Threads: What Brands and Influencers Should Be Aware Of”

Threads, a new text-based app by Instagram, is quickly gaining popularity among brands, influencers, and social media users. Similar to Twitter, Threads is designed to facilitate close connections and conversations with friends and followers. Here’s what brands and influencers need to know about Threads: What is Threads? Threads is an app created by Instagram to …

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THE VIRAL MARKETING CAMPAIGN FOR SUPER MARIO BROS. MOVIE

THE VIRAL MARKETING CAMPAIGN FOR SUPER MARIO BROS. MOVIE Illumination/Nintendo/Universal’s The Super Mario Bros Movie has made history with the biggest worldwide opening ever for an animated title at $377.5M, with an estimated $172.8M comes from the international box office. Box office projections are  now looking at a potential $1B worldwide grosser. The films success has been backed by a global marketing campaign that brought …

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